In practice, very little. Answer engine optimisation (AEO) and generative engine optimisation (GEO) both describe getting your content cited in AI-generated answers. We treat them as one service.
AI Search Optimisation
AEO & GEO Agency in Malaysia
We help Malaysian businesses get cited in Google AI Overviews, ChatGPT, Perplexity and Gemini, not just ranked in the blue links. The same team that runs your SEO fixes how AI crawlers read your site, rewrites key pages so they can be quoted, and builds the third-party mentions AI answers rely on.
What is AEO and GEO?
Answer engine optimisation (AEO) and generative engine optimisation (GEO) are two names for the same job: making your business the source an AI assistant quotes when someone asks about your industry. AI answers draw on pages they can crawl, understand and trust, so the work covers technical access, page structure, structured data, and your reputation on other sites. Read our guide tohow AI Overviews and ChatGPT pick their sourcesfor the full method.
WHAT'S INCLUDED
What does AI search optimisation cover?
AI visibility audit
We put the questions your buyers ask to ChatGPT, Perplexity, Gemini and Google AI Overviews, and record which brands and pages each answer cites — yours or your competitors'.
AI crawler access
robots.txt rules for GPTBot, ClaudeBot, PerplexityBot and Google-Extended, an llms.txt file, and pages that show their full content without relying on JavaScript.
Answer-first content
We rework service pages and guides so each section opens with a direct answer, uses question-led headings, and puts comparisons in tables that AI tools can quote.
Structured data
Organization, Service, Article, FAQ and breadcrumb schema that tells search engines and AI systems who you are, what you sell, and where you operate.
Entity and reputation signals
Consistent business details across your site, Google Business Profile and directories, plus listings and mentions on the third-party sites AI answers draw on.
Bing and IndexNow
ChatGPT search and Microsoft Copilot rely on Bing's index, so we make sure Bing crawls your pages and is told the moment they change.
AEO vs SEO: do you need both?
Usually, yes. AI Overviews and AI assistants mostly cite pages that already rank well in traditional search, so AI search optimisation works on top ofSEO rather than replacing it. SEO earns the rankings; AEO makes the ranking pages easy to quote and makes sure AI systems recognise your business as a trusted source.
HOW WE WORK
How does the process work?
Audit
Test buyer questions across AI platforms, then check crawler access, schema, content gaps and third-party mentions.
Fix the foundations
Open access for AI crawlers, add structured data, and make your business details consistent everywhere.
Rewrite priority pages
Turn your most important pages into answer-first content with FAQs and comparison tables.
Build mentions
Get your business listed and referenced on the directories, lists and publications AI answers cite in your industry.
Measure
Re-run the same questions and track citations and AI referral traffic over time.
We run it on our own site first
o2o.my uses the same setup we deliver for clients: anllms.txt file generated from our content, explicit robots.txt rules for AI crawlers, structured data on every page, and answer-first guides like ourSEO price guide.
FAQ
Common Questions & Answers
No. Nobody controls what an AI model cites. What we can do is remove the reasons you are being skipped — blocked crawlers, unclear pages, missing structured data, weak third-party signals — and measure how your citations change.
Yes, in most cases. AI Overviews and AI assistants tend to cite pages that already rank well in normal search, so AI search optimisation builds on SEO rather than replacing it. If your site has technical or content problems, we fix those first through our SEO service.
Google AI Overviews and AI Mode, ChatGPT search, Perplexity, Gemini and Microsoft Copilot. Each draws on web content in its own way, but they reward the same fundamentals: crawlable pages, clear answers, structured data and a trusted reputation.
We run a fixed set of buyer questions on each AI platform before and after the work, record which sources each answer cites, and track AI referral traffic in your analytics.
Yes. Malaysian buyers use the same AI assistants, and Google shows AI Overviews in Malaysian search results. Businesses that are cited in those answers get seen before anyone clicks a link.